✨ Our Brand Story

Shreenathji Jewellers & Sunehrie Every brand has a beginning, but ours is a story of courage, family, and trust.

More than three decades ago, before the glitter of gold and diamonds filled our showcases, the Sheth family was engaged in a humble business. We sold utensils and kitchen products door-to-door, traveling long distances on nothing more than old bicycles. It was hard work – but what powered us was honesty, resilience, and the will to serve customers with heart.

In 1995, a dream was born. The Sheth family – seven siblings bound not just by blood but by vision – laid the foundation of Shreenathji Jewellers with a small retail store of gold and silver jewelry. What started as a single step soon became a journey of legacy and excellence.

The five brothers – Mr. Manoj Sheth (the eldest and current MD), Mr. Nayan Sheth, Mr. Mayank Sheth, Mr. Mayur Sheth, and Mr. Paresh Sheth – and the two sisters, Ms. Rekha Sheth and Mrs. Alpa Parikh – each played a vital role. With their combined efforts, sacrifices, and unshakable commitment, they transformed a small jewelry shop into a renowned name in the jewelry industry.

 

But it wasn’t just about business. The Sheth family has always believed in culture, tradition, and giving back to society. Be it supporting local festivals, engaging in charity, or helping the needy, the family earned not just customers, but respect and goodwill.

Over the last 30 years, Shreenathji Jewellers has grown from a single store to large showrooms and an expanding chain, carrying forward the same values of truth, honesty, and trust.

 
 

Today, a new generation has stepped in alongside the founders to take the legacy forward. Led by Mr. Yash Sheth, the current CEO, along with his brothers Mr. Jeet Sheth, Mr. Prem Sheth, Mr. Raj Sheth, Mr. Het Sheth, Mr. Ansh Sheth, Mr. Preet Sheth, and Mr. Dheer Parikh, the family is steering the company into a new era of innovation and luxury.

To embrace modern aspirations while honoring heritage, the family launched Sunehrie by Shreenathji Jewellers – a brand that represents luxury, heritage, and timeless craftsmanship. While Shreenathji Jewellers continues to symbolize trust and tradition, Sunehrie brings a new dimension of exclusivity and elegance to our customers.

 

Our vision is bold – to become a global jewelry brand. Our mission is clear – to be India’s most trusted jewelry brand. And everything we do – from design to customer service – is guided by these ideals.

This is not just a jewelry business. It is a family legacy carried on shoulders of two generations, built with sweat, sacrifices, dreams, and deep respect for our customers.

And now, as a part of our team, you too are a part of this legacy. You are not just selling jewelry – you are carrying forward a story of trust, heritage, and excellence that began on old bicycles and is now shining on a global stage.

Welcome to the Shreenathji & Sunehrie family. Together, let us continue to build a future as bright and timeless as the jewelry we create.